Dannon Light & Fit Greek Yogurt
We created, Lil, an unofficial sponsor of Dannon Light & Fit. She was on a crusade to help women everywhere stop sacrificing taste in order to be satisfied. We ran a tv spot, several online videos, created a blog for Lil, as well as having Lil post to the Dannon light & fit Greek facebook page. Sales went up 16% in the first 2 months after we launched the campaign. Facebook engagement doubled.
Type TV, online videos, blog/site