Tide "Always On"
Saatchi & Saatchi asked me to come in and help them lead and build out the team that would launch Tide’s “Always On” social and online initiative. The idea was to keep the brand contextually relevant to seasonal topics as well as pop culture. This included creating a tone of voice for the brand’s online presence, as well as a look and feel that was brand appropriate. We then created a series of weekly twitter posts, web banners, as well as a video campaign during the always popular Shark Week.