Nightly News With Lester Holt
In response to a shifting media landscape and the growing demand for trustworthy journalism, I led the creation, development and execution of this brand campaign for NBC Nightly News with Lester Holt. It reinforced the show’s commitment to delivering news with depth, clarity, and empathy—while standing out through bold music and striking graphics that resonated with audiences and helped reclaim market share from the competition.
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I helped develop the special branding and promotional creative around NBC News' live coverage of the historic U.S.–North Korea Summit. Working closely with the Nightly News team, I crafted materials that conveyed the gravity and urgency of the moment while staying true to the show’s trusted, authoritative voice.
The coverage drew major national attention and reinforced Nightly News' position as a go-to destination for breaking world news.
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