Dateline

As Creative Director for Dateline NBC, I led the marketing and creative strategy behind multiple series launches, including the brand’s expansion into podcasting. I spearheaded the marketing launch of Dateline’s audio division, developing a distinct look, tone, and promotional strategy that translated the show’s iconic identity into a new format. Since launch, the podcast has surpassed 1.3 billion downloads, regularly debuts at #1 on Apple Podcasts, and has remained one of the top 5 most-listened-to true crime podcasts year over year.

Working closely with producers, editors, and network teams, I ensured creative consistency across platforms while positioning Dateline to reach new audiences wherever they consume content today. This work demonstrated how a legacy news brand can extend its reach and cultural relevance through strategic creative leadership.