Judy Robinson

Across years of collaboration with the TODAY Show, I’ve helped shape how the brand connects with its audience—leading creative for major brand campaigns, seasonal initiatives, and fan-driven moments that celebrate what TODAY means to millions.

I developed campaigns that kept the brand energized year-round: launching fresh seasonal spots that captured the excitement of fall, highlighting milestone moments that made the show feel personal and immediate, and creating fan-first work that reflected the deep loyalty viewers have to TODAY.

Whether building national brand campaigns or tapping into small, everyday moments that spark connection, my work helped TODAY stay both iconic and deeply personal—reinforcing why it’s still America’s morning habit.